In South Korea they do!
South Korean men have started to use makeup in order to make good impressions at work, according to an article in Forbes. Foundation, lipstick, and blush are just some of the products an increasing number of South Korean men have begun to use on a regular basis.
The trend symbolizes a change in values, according to a few other articles on this phenomenon. Men who wear makeup are considered more polished, and viewed as better prepared to handle work situations.
A few generations ago, a “macho” man was seen as the Alpha Male – not the guy with eyeliner and lipstick.
Some believe the trend of men wearing makeup started in Japan and arrived in South Korea as Koreans began watching more Japanese tv programs (the media, people!) where men were shown wearing makeup and looking more effeminate.
Before we start judging these guys, keep in mind that the high heels so popular with women were worn by men first – and don’t forget about those powdered wigs some of our Forefathers wore!
- For S. Korean men, makeup a foundation for success (kansascity.com)